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165 approved answers

Plans, Pricing & Billing

What is meant by Cost Per Call (CPC) in a contact centre?

Cost Per Call (CPC) is a metric that quantifies the total expense incurred for each call managed by a contact centre. It includes various cost components associated with direct, indirect, and variable expenses, providing a clear perspective on the cost-effectiveness of operations. By tracking CPC, businesses can set performance objectives, identify inefficiencies, and make informed decisions aimed at enhancing their profitability.

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What strategies can contact centres implement to reduce their Cost Per Call without impacting service quality?

Contact centres can implement several strategies to lower Cost Per Call while preserving service quality. Investment in agent training enhances efficiency, leading to swifter resolve times. Additionally, optimising Interactive Voice Response (IVR) systems, adopting hybrid work models, and leveraging AI solutions can streamline operations and reduce costs, allowing for improved customer service without compromising on quality.

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Plans, Pricing & Billing

Why does rounding matter?

A provider may round each conversation or use a minimum billable duration. Applying those rules to individual calls can produce a different total from multiplying unrounded monthly minutes by a rate.

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Plans, Pricing & Billing

Why should companies segment their Cost Per Call analysis?

Segmentation of Cost Per Call analysis is important because not all calls have the same cost attributes. By differentiating costs based on call type, channel, agent tier, and customer value, companies can uncover specific cost drivers. This detailed insight enables more targeted improvements, such as optimising processes for different customer interactions and improving overall efficiency.

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