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What is an SMS-missed-call text back feature and how does it help?

An SMS missed-call text back is an automated system that immediately sends a text message to anyone whose call goes unanswered (e.g., 'Hi, sorry we missed your call! How can we help you today?'). This keeps the conversation alive, engages the customer while they are still looking for a solution, and drastically reduces the chances of them calling a competitor.

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